Sunday, January 25, 2009

'The Audacity of Dope'

By Ben Trott

There have been some fairly unusual attempts to cash in on Obama's current popularity, beyond the usual badges, fridge magnets and T-shirts that often accompany political campaigns.

IKEA set up a replica Oval Office (photo) in a Washington DC's Union Station, using slogans including 'Fiscally Responsible Home Furnishings', 'The Time for Domestic Reform has Come', and 'Change Begins At Home'. They even launched a website to allow you to recommend IKEA furnishings to the White House.

Pepsi have launched a Refresh Everything campaign. And Ben and Jerry's have released a new flavour of ice cream, Yes PeCan. The most recent addition to the unofficial Obama merchandising drive: Obama heroin. Seriously!

No comments: