There have been some fairly unusual attempts to cash in on Obama's current popularity, beyond the usual badges, fridge magnets and T-shirts that often accompany political campaigns.
IKEA set up a replica Oval Office (photo) in a Washington DC's Union Station, using slogans including 'Fiscally Responsible Home Furnishings', 'The Time for Domestic Reform has Come', and 'Change Begins At Home'. They even launched a website to allow you to recommend IKEA furnishings to the White House.
Pepsi have launched a Refresh Everything campaign. And Ben and Jerry's have released a new flavour of ice cream, Yes PeCan. The most recent addition to the unofficial Obama merchandising drive: Obama heroin. Seriously!
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